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SABROCITO · Casa Santiago

Our Story · Casa Santiago · Est. From Memory

SABROCITOOur Story

House: Casa Santiago LLCFounded by: Haber Matos FamilyHome: Miami, FloridaSpirit: 100% Blue Weber Agave

We didn’t start with a distillery. We started with a family that lost everything, a grandmother’s prayers, a father’s silences, and a mother’s songs from an island left behind — and with poems we printed on wine labels because that was the only paper we could afford.

Sabrocito Blanco ceramic decanter in blue and white Talavera ceramic, flat lay with agave, dried citrus and the founder story card — founded by Tony Haber, 35% ALC/VOL
Sabrocito Blanco — the founder’s expression, first of eight. Ceramic decanter, made to be kept, refilled, and passed around the table.
01

The Story

In Cuba, our family learned to whisper. De eso no se habla. We don’t talk about that. Don’t ask about the uncle who left. Don’t ask why that paper was signed. Don’t ask what happened to the neighbor’s son.

Exile doesn’t just take your house. It takes your recipes, your songs, your saints, your names for things. What we carried to Miami fit in suitcases — and in memory. A grandmother’s prayers. A father’s silence. A mother’s songs. That was the inheritance.

We rebuilt the way exiles rebuild: with work, with faith, and with a table that was always open. If you came to our house, you ate. If you stayed, you drank something sweet, you told a story, and you left a little less alone.

The first thing the world ever read of our writing was not a book. It was a wine label.

In Richard Blanco’s poetry class at FIU, Tony wrote poems in Spanish and English and printed them on bottles. Those bottles became Loco Por Ti and Crazy Love — wine as love letter, wine as poem you could hold.

People didn’t just drink it. They read it. They kept the bottles. They gave them to someone they loved. That taught us everything we still believe: a bottle is not just a bottle. It’s a story you share.

“A bottle is not just a bottle. It’s a story you share.”— Tony Haber-Matos, Casa Santiago
Tony Haber-Matos, founder of Casa Santiago LLC
Tony Haber-Matos — founder, Casa Santiago LLC. Miami, Florida.
02

The Brands — How We Got Here

1. Loco Por Ti & Crazy Love — Where it started
Born in a poetry class. Spanish and English poems printed on wine labels. Our first lesson: people remember how you made them feel, not what you sold them.

2. Qvivo Brands Inc. — Learning the business
From labels to logistics, from farmers to shelves. Learning how to build a brand that could survive in America without losing its Cuban accent.

3. Guayabita del Pinar — Reviving an icon
A Cuban spirit with a long memory. We didn’t invent it. We brought it home. Reviving Guayabita taught us the responsibility of carrying someone else’s history — you don’t modernize it away, you protect it and let it speak.

4. Casa Santiago — The house that holds it all
Casa Santiago LLC is the Haber-Matos family house. The book, the brands, the table — all under one roof, one name, one promise: if it carries our name, it carries our memory.

CASA SANTIAGO
The House Behind The Book & The Bottle

The same family that wrote LOST INNOCENCES: The Pact — a novel about silence, family, and who gets to decide — is the family behind Sabrocito. The book is the memory. The spirit is the celebration. Both ask the same question: what do you carry when you’ve lost everything?

03

Sabrocito — Why Agave? Why Now?

After wine, after Guayabita, we asked: what would our family make if we started from joy, not from loss?

The answer was Sabrocito — an Ultra Premium agave spirit made from 100% Blue Weber agave from Mexico, crafted for the table, not the shelf. Smooth enough to sip, sweet enough to share, beautiful enough to keep.

We made it in a ceramic decanter on purpose. Glass you throw away. Ceramic you keep. You refill it. You put it in the middle of the table. You pass it. That’s the whole idea of Sabrocito: sabroso — tasty, joyful, a little mischievous — made for people who still believe in gathering.

Coming soon — February 2027 launch at Total Wine. Not yet on sale. Adults 21+ only. Please drink responsibly.

“Sabrocito is not about getting drunk. It’s about sitting down again.”— The Haber-Matos Family
04

From the Q&A — Five Questions We Always Get

01 — Are you a tequila company?

No. We are a family company. Tequila is a category. Sabrocito is a house — Casa Santiago. The agave is from Mexico, the memory is Cuban, the home is Miami. That mix is the story.

02 — Why a ceramic decanter?

Because glass disappears. Ceramic stays. We wanted a bottle you keep on the table, refill, and pass to your son one day. It’s not packaging. It’s part of the family.

03 — What does Sabrocito mean?

Sabroso means tasty, delicious, full of flavor. -cito makes it small, affectionate, close. Sabrocito is the little tasty one — the one you share, the one you love.

04 — How is this connected to the book?

The book, LOST INNOCENCES, is about silence — what a family doesn’t say. Sabrocito is about what a family does say, around a table, with a glass in hand. Same family. Two sides of the same story.

05 — Who is Sabrocito for?

For people who gather. For the exile who misses home, and the American who never left but still knows what home tastes like. For anyone who believes a bottle should start a conversation, not end it.

05

Press & Coverage

Coverage & Reviews — Live pieces only

Upcoming

For press, wholesale, and review samples: write to the contact below. 21+ only.

06

Follow & Contact